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• Clean up your website navigation
• Use pastel colours only!
• Put in pixel-art icons to indicate folders, commenting facilities etc.
• Create clean mastheads and use contemporary typefaces wherever possible
• Include chronological ‘news’ items
• Use Google ads
• Provide RSS/Atom feeds for your content
• When quoting or citing text, put a graphical double-quote motif next to it
• Embellish blocks with rounded corners or asymmetrical wedge shapes

Put all these together and you have a ‘blog’ that, at first glance, seems like an ‘independent’ opinion. Bonus points for creating a weblog ‘network’ covering other topics and selling it to a giant corporation. I actually came across a blog yesterday, which was a part of one such ‘network’. The blog, and the ‘network’ of other blogs were all hosted on Blogger.

I see overexposure, people.

Disclaimer: I read several sites in the Weblogs Inc. network, and find them very useful. I also admit to being a sucker for websites that use the above-mentioned design elements.

Edit: More shit here